Marketing News

La Roche-Posay Renews Contract As US Open’s Sunscreen Partner

The contract will extend through 2029.

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By: Lianna Albrizio

Associate Editor

La Roche-Posay is continuing to champion sun safety as the US Open’s official sunscreen partner with the renewal of its partnership. The contract will extend through 2029. Officials say the extended agreement underscores the brand’s deepening commitment to promoting sun safety in sports and further cements its leadership in the global sun care market. “We’re incredibly proud to extend our partnership with the US Open for the next five years, a move that reflects both our ...

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